What should I ask a radio station about doing a commercial for a store?

December 31, 2009 - 7:37 pm 2 Comments

What should I ask a radio station about doing a commercial for a store?
I have a meeting in the morning with a radio commercial manager what kind of questions should I ask him?
I have written a jingle and I am looking to maybe have some kind of advertising campain for the store i manage but i really havent done anything like this before,help me!

Ask about package discounts for bulk play and time slots.
They should know how to help you come up with an effective ad.
You might save a bit of $$ if you have your own "singers" to create the ad. Do have it blocked out befor you book studio time to record it. Also remember you want to have time limits. 15 seconds and 30 seconds and even 10 seconds are common.
You want to be able to have a longer and a shorter one so you can just hit the highlights with the short one and listeners will remember the details from the longer version.
You may need to buy more time at first to get noticed.
Take your time and don’t be pressured into anything you don’t have time to think about. Know what you want and they will try to give you all they can coz they need to keep you happy to keep your business.

2 Responses to “What should I ask a radio station about doing a commercial for a store?”

  1. 1diputs Says:

    Time slots , you dont want your add at 2 am
    References :

  2. Cat Lynn Says:

    Ask about package discounts for bulk play and time slots.
    They should know how to help you come up with an effective ad.
    You might save a bit of $$ if you have your own "singers" to create the ad. Do have it blocked out befor you book studio time to record it. Also remember you want to have time limits. 15 seconds and 30 seconds and even 10 seconds are common.
    You want to be able to have a longer and a shorter one so you can just hit the highlights with the short one and listeners will remember the details from the longer version.
    You may need to buy more time at first to get noticed.
    Take your time and don’t be pressured into anything you don’t have time to think about. Know what you want and they will try to give you all they can coz they need to keep you happy to keep your business.
    References :

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